Why Your Social Media Strategy Sucks
Social media is crap. Social media is a waste of money and time. Social media can’t be measured so we’re just wasting energy. Social media doesn’t offer lead generation. Blah blah blah. I’ve seen a ton of criticism about social media and what it can and can’t do. People and
Debunking Popular Myths of Social Media
Social media is many things to many people. For some, it’s a core part of their overall business and marketing strategy. For others, it’s a key player in driving traffic to their blog. For others, it’s a new toy they’re just beginning to play with. And for some, it’s about
Introducing Social Media to Your Business
Fact – too many businesses still need to wake up and realize that social media is not “one of these Internet fads” that will disappear. Fact – because of this mindset, too many businesses are potentially missing out on extra business that could mean the difference between staying afloat and
Getting Started in Social Media
So you’re thinking about jumping into social media. You’ve read a whole slew of blog posts, news stories as well as examples of how social media has helped businesses like yours cut costs and market more effectively. So now it’s your turn. But have you really thought it through? Have
Why Facebook and Twitter Are Not Replacing Blogging
A post over at Forbes from late last year claims Facebook and Twitter are replacing blogging. Written by Jeff Bercovici, it uses statistics from the State of the Blogosphere report by Technorati, one of the leading blog resources on the web. In the post, Jeff points out that Facebook and Twitter
Social Media and the New Four P’s of Marketing
People ask where marketing fits in with social media, and if it still has a place as consumers and “normal people” enjoy a bigger say in how successful a product is. To help with this, here’s a short and simplified presentation that offers a new take on an old method
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