Advisory: Google Begins Booting Brands
by Danny Brown and Geoff Livingston Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking business and brands to wait until it formalized its business offering. This offering is rumored
How Smart Are You?
How smart are you? How do you rack up compared to your peers; your competitors; your parallel people? There’s all sorts of smart, but only one that counts. It’s not high school diploma. It’s not college degree. It’s not university PhD. It’s experiential smart. Your experience. Your knowledge. Your ability
15 Reasons Your Business Sucks
Or maybe just 15 ways your business could be optimized to appeal more to the folks you’re missing but would like not to miss. You don’t revisit your business plan regularly to re-align your current needs. You have one way and one way only to contact you. You advertise once a week
The Question of Business Longevity
If you take a look at a list of the oldest companies in the world, you’ll see the glaringly obvious fact that the majority of the companies listed are Japanese. Germany makes a good argument for having a fair few, while the U.S. begins a late charge once they broke
The Power of a Great Idea
For the Nintendo Wii video game Disney Epic Mickey, gaming legend Warren Spector (creator of classic games System Shock and Deus Ex) took a slightly different approach to how the game would pan out. Instead of having his best designers, scripters, coders and creatives brainstorming ideas, Spector got a bunch
The Business of Cocktail Sticks
Think about the humble cocktail stick. Nothing fancy – just a short, sharp piece of wood. Simple in design yet still multi-functional. It can be used for drinks umbrellas. It can be used as a toothpick. It can be used to mix up snack concoctions like cheese and meat cubes.
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