Creating a Corporate Blog People Want to Read
While many of the tips on blog resource sites concentrate on “personal blogging”, many can be transferred to a more business-minded blog. Yet what about corporate blogs, where many of the tips given might not apply, or come up against everyone’s favourite, the Red Tape Roadblock? Can generic tips apply to
The Perils of Using a Ghost Writer for Your Twitter Account
There’s been a lot of discussion on whether having someone ghost write for you in social media defeats the purpose of having a social media account. After all, if it’s not you, aren’t you cheating your connections? I’m personally of an open mind to this – I think it depends
Why Your Social Media Strategy Sucks
Social media is crap. Social media is a waste of money and time. Social media can’t be measured so we’re just wasting energy. Social media doesn’t offer lead generation. Blah blah blah. I’ve seen a ton of criticism about social media and what it can and can’t do. People and
Debunking Popular Myths of Social Media
Social media is many things to many people. For some, it’s a core part of their overall business and marketing strategy. For others, it’s a key player in driving traffic to their blog. For others, it’s a new toy they’re just beginning to play with. And for some, it’s about
Introducing Social Media to Your Business
Fact – too many businesses still need to wake up and realize that social media is not “one of these Internet fads” that will disappear. Fact – because of this mindset, too many businesses are potentially missing out on extra business that could mean the difference between staying afloat and
Getting Started in Social Media
So you’re thinking about jumping into social media. You’ve read a whole slew of blog posts, news stories as well as examples of how social media has helped businesses like yours cut costs and market more effectively. So now it’s your turn. But have you really thought it through? Have
Connect with Bonsai