Creating a Corporate Blog People Want to Read
While many of the tips on blog resource sites concentrate on “personal blogging”, many can be transferred to a more business-minded blog. Yet what about corporate blogs, where many of the tips given might not apply, or come up against everyone’s favourite, the Red Tape Roadblock? Can generic tips apply to
The Perils of Using a Ghost Writer for Your Twitter Account
There’s been a lot of discussion on whether having someone ghost write for you in social media defeats the purpose of having a social media account. After all, if it’s not you, aren’t you cheating your connections? I’m personally of an open mind to this – I think it depends
Why Your Social Media Strategy Sucks
Social media is crap. Social media is a waste of money and time. Social media can’t be measured so we’re just wasting energy. Social media doesn’t offer lead generation. Blah blah blah. I’ve seen a ton of criticism about social media and what it can and can’t do. People and
Debunking Popular Myths of Social Media
Social media is many things to many people. For some, it’s a core part of their overall business and marketing strategy. For others, it’s a key player in driving traffic to their blog. For others, it’s a new toy they’re just beginning to play with. And for some, it’s about
Is RIM The New SEGA?
I have a lot of time for RIM, the company behind the business person’s friend, the BlackBerry.
They were the first smartphone company I used when I finally stopped being a technophile and moved away from my trusty Nokia GSM handset. I’ve worked with them a few times on some pretty cool projects.
But are they going the same route as video game giant SEGA?
Advisory: Google Begins Booting Brands
by Danny Brown and Geoff Livingston Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking business and brands to wait until it formalized its business offering. This offering is rumored
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